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Trademark Search: A Crucial Investment for New Brands and Business Owners
Trademark Search: A Crucial Investment for New Brands Imagine being told that you cannot use the business name or logo you’ve chosen after spending time and money getting a website, pictures, business cards, or a logo created. Why Search? Picture This… You're confidently weaving through the business streets, your brand gaining momentum, and then bam! A legal roadblock hits – a refusal from the USPTO or a cease-and-desist letter claiming someone else owns a similar trademark.
Aleece McKnight
7 days ago3 min read


Why You Should File a Trademark Early (And What Happens If You Don't)
If you're already using your business name, logo, or slogan to offer products or services, you might assume you're covered. You're not — at least, not fully. Many business owners don't realize that using a name and owning a name legally are two very different things. As a trademark attorney based in Tennessee, serving clients across the country, I get some version of this question every week: "I've been using this name for years — do I really need to register it?" The short a
Aleece McKnight
Aug 33 min read


Trademark Filing Trends 2024: What They Mean for Small Business Owners
Small business owners, listen up! You’ve built something special—a brand that people recognize and trust. But with 564,474 trademark applications filed and 338,915 registrations already secured in 2024, the competition is heating up. Whether you’re an entrepreneur or running a small business, knowing the latest trademark filing trends of 2024 can be the difference between securing your brand and losing it to someone else. This year’s surge in trademark applications should hav
Aleece McKnight
Oct 4, 20243 min read


6 Steps to Protect Your Online Business from Copyright Infringement
In today’s digital landscape, safeguarding your online content is crucial, especially for business owners looking to protect their intellectual property. As an intellectual property attorney, I’ve seen firsthand how easily online content can be misused without proper precautions. To help you avoid these pitfalls, here are six essential steps to protect your business from copyright infringement. 1. Register Your Copyrights Registering your copyrights is a must. Think of it as
Aleece McKnight
Aug 15, 20243 min read


Understanding Business Disclaimers: What Entrepreneurs Need to Know
As an entrepreneur, you pour your heart and soul into building your business. However, amidst the excitement of launching your venture, it's crucial not to overlook the importance of legal protections. One such safeguard that every business owner should have in place is a set of well-crafted disclaimers. In this blog post, we'll explore the essential disclaimers that entrepreneurs, particularly those in the online services and product-based industries, should be aware of. 1.
Aleece McKnight
Apr 7, 20243 min read
Corporate Transparency Act Starts in 2024 - Is Your Business Ready?
The Corporate Transparency Act (CTA), set into motion in January 2021 as part of the Anti-Money Laundering Act of 2020, signifies a paradigm shift in U.S. business transparency regulations. Geared towards curbing financial crimes facilitated by shell companies, this law mandates extensive reporting by nearly all U.S. companies, LLCs, and similar entities. Effective from January 1, 2024, the law requires these entities to disclose their true 'beneficial' owners to the Financia
Aleece McKnight
Feb 6, 20243 min read


Protecting Your Trademark Before the Launch
You don’t have to launch in order to secure your trademark. The USPTO offers two application types that gives you the opportunity to secure your trademark whether you are currently building the brand or plan to launch a new brand. Types of applications: (1) In Use and (2) Intent to Use What is an 'in use' trademark application? An 'in use' trademark application allows a business owner to register a trademark that is currently being used for the services and products offere
Aleece McKnight
Jan 31, 20243 min read


LLCs Alone Can't Protect Your Brand
Trademark v. LLCs: What Purpose Does Each Serve A trademark serves as a distinctive identifier for a company's products or services, encompassing words, phrases, symbols, designs, or their combinations. Registering a trademark bestows exclusive rights to the owner, acting as a deterrent against competitors employing similar names or logos that could cause confusion. This dual function safeguards both consumers from deception and businesses from potential brand infringement. C
Aleece McKnight
Jan 24, 20242 min read


Trademark Search: A Crucial Investment for New Brands and Business Owners
Imagine being told that you cannot use the business name or logo you’ve chosen after spending time and money getting a website, pictures, business cards, or a logo created. Why Search? Picture This… You're confidently weaving through the business streets, your brand gaining momentum, and then bam! A legal roadblock hits – a refusal from the USPTO or a cease-and-desist letter claiming someone else owns a similar trademark. Panic sets in, and you're facing the challenge of reb

Aleece McKnight, Esq.
Jan 22, 20243 min read
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